Recipe Inspiration: August
"Salt air and the rust on your door" A bouquet inspired by Taylor Swift's August—sun-faded afternoons, windswept dunes, linen dresses, and the nostalgic feeling of a summer slipping away. Floral Recipe 5 Varieties FlowerQtyPurposeGarden Rose Mayra White5 stemsRomantic focal; soft like sea foamRanunculus Bianco White7
“A Garden Inside The Garden”: What Taylor Swift & Travis Kelce’s Wedding Means for the 2026-2027 Wedding Flower Season
How the biggest wedding of the year is already reshaping bridal floral trends — and how your shop can get ahead of the rush with Virgin Farms' new Wish List ordering tool. The Wedding Everyone's Talking About — And Why Florists
What Will Taylor Swift’s Wedding Vibe Be?
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Wedding Trends 2026: What Florists and Wedding Professionals Need to Know
The wedding industry is entering an exciting new era in 2026. Couples are moving beyond traditional wedding formulas and embracing celebrations that feel personal, immersive, and meaningful. While stunning floral designs remain at the heart of wedding décor, flowers are
World Cup Roses: Match-Day Floral Design Inspiration
Bring football energy into every space with premium World Cup Roses: Team Dyed and Club Packs designed for high-impact floral installations. Perfect for sports bars, luxury hotel lobbies, stadium suites, watch parties, and branded events, these roses let designers create
Visit to the Flower Farm in Cayambe, Ecuador
We ventured out to the flower farm in the north region of Cayambe, Ecuador. Cayambe is a zone characterized by its surrounding highlands and mountains, with mild weather ranging from 60°F to 68°F. It is also known for its flower