“A Garden Inside The Garden”: What Taylor Swift & Travis Kelce’s Wedding Means for the 2026-2027 Wedding Flower Season
How the biggest wedding of the year is already reshaping bridal floral trends — and how your shop can get ahead of the rush with Virgin Farms' new Wish List ordering tool. The Wedding Everyone's Talking About — And Why Florists
What Will Taylor Swift’s Wedding Vibe Be?
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Wedding Trends 2026: What Florists and Wedding Professionals Need to Know
The wedding industry is entering an exciting new era in 2026. Couples are moving beyond traditional wedding formulas and embracing celebrations that feel personal, immersive, and meaningful. While stunning floral designs remain at the heart of wedding décor, flowers are
Floral Trends Inspired by Taylor Swift & Travis Kelce’s Engagement
Taylor & Travis’s Engagement: Secret Garden Romance Inspires Wedding Floral Trends The floristry and event planning world is buzzing with excitement following the news of Taylor Swift and Travis Kelce’s engagement. While the couple has yet to announce an official date,
Mocha Mousse: Wedding and Event Floral Varieties
Embracing the Elegance of Mocha Mousse: Wedding and Event Floral Varieties As the wedding and event season approaches, couples and planners are eagerly curating color palettes that reflect the latest trends. This year, the Pantone Color of the Year, Mocha Mousse,
Say, I Do to Our Luxury Fresh Cut Flowers
A bouquet tells a story. As the bride walks down the aisle, the bouquet she holds in her hands should convey her personality and exude grace. It is a key accessory, and essentially an extension of the bridal gown. To create
Choosing a Wedding Bouquet Style
Wedding season will be at its peak beginning the month of April. Brides-to-be will be walking down the aisle holding the second most important element of their special day: the wedding bouquet. When deciding on a color palette and varieties